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What is the Trusted Advisor Partnership?

The Trusted Advisor Partnership (TAP) is a first-of-its-kind collaboration. Brands, academia, and NGOs are supporting leading independent certified crop advisors (CCA) in creating a soil health training curriculum for others in their state. Agronomists who enroll will walk away with the knowledge and confidence to help clients implement in-demand regenerative practices in their operations. Over the next five years, TAP will engage 60+ CCAs, introducing soil-building strategies to 500,000 acres.

The soil health curriculum was developed by leading CCAs in the state with support from extension specialists. From scientists to extension specialists and monitoring and evaluation expertise, we’ve assembled an interdisciplinary team capable of driving long-term impact in North Dakota’s agricultural landscape.

Our vision is of a future in which sound, soil health-focused agronomic support is accessible everywhere and companies are supporting farmers on their path to a more profitable and resilient farming system, resulting in a more resilient and stable ecosystem for growers, rural communities, and companies sourcing crops.

SOIL HEALTH PRACTICES USED ON 500,000 ACRES IN 5 YEARS IN NORTH DAKOTA

 

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25 TAP CCAS

ACRES THEY TOUCH AND CROPS THEY WORK ON

TAP CCAs consult on 1.65 million acres combined and work with a median of 22 operations. 

(wheat, corn, sunflowers, barley, soybeans, dry/edible beans, sugarbeets, canola, and others)

NET PROMOTER SCORE

Based on your experience so far, how likely are you to recommend TAP to other CCAs?

The first cohort of CCAs gave the soil health curriculum an Net Promoter Score of 42.

42 NPS

(The creators of the NPS metric, Bain & Company, say that although an NPS score above 0 is good, above 20 is great and above 50 is amazing. Anywhere above 80 is the top percentile.)

73% of our participants said they were very to extremely confident after taking the tap course with 58% openly promoting it.

FIRST OF ITS KIND

PROJECT TO PARTNER WITH

OUR SPONSORS

"Learning is a forever process and this will be a great resource for experienced as well as those just starting on the path of soil health. It would be good to have a TAP meeting every winter for the next several years to share experiences and build on those networks."

TAP PARTICIPANT

"This is a great group, and a great way to pool expertise for the benefit of growers."

TAP PARTICIPANT